
RADO is the brand I chosen here and their product iam using is ladies watch.Rado brand is swiss luxury watch making company found years ago.
RADO brand can be identified by their logo itself.They have font styled logo as bold texts with black colour. It’s the brand identity.
Telling about their brand image is their quality of products. They have watches in limited colour and limited models. But those editions are just awesome. They offer us a high life for watches by giving huge price. So we can pay any price amount for have their product. By seeing their product also, we can say it’s RADO. Many use this item as a luxury product.
Long life is offered by product, so it increases consumer perception and people believe in it. It makes brand loyalty by increasing our tendency to purchase more of that brand products again with using one. In quality they can’t compete with one another.
Thus can make a positivity for consumers.
After all, it makes product or brand equity and increases the value of brand.
HASLA SHERIN NM
NO. 17




